MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television models, relying on fixed air times via cable. In contrast, digital services operate on subscription models, with Netflix, major competitors, and niche players serving as leading platforms. As digital engagement shift, rivalry between broadcast stations and streaming services has i